My name is Margaret

and this is a space for my creative thoughts and musings

Upper Metal Class

Upper Metal Class

earring_cards.jpg
upper_metal_class_cards.jpg
upper_metal_class_icon.jpg
9.jpg
earrings.gif

Challenge

Redesign Upper Metal Class’s brand identity to reflect it’s new direction and signify a new chapter.

 

Solution

Create bold imagery while upholding the companies minimalist roots. We chose an angular serif typeface to be elegant. A simple upward slash signifies the constant quest to improve - a call and a reminder to seek progress and never complacency


Project Object

Project Object

Email Blasts

Email Blasts