My name is Margaret

and this is a space for my creative thoughts and musings

Upper Metal Class

Challenge

Redesign Upper Metal Class’s brand identity to reflect it’s new direction and signify a new chapter.

Solution

Create bold imagery while upholding the companies minimalist roots. We chose an angular serif typeface to be elegant. A simple upward slash signifies the constant quest to improve - a call and a reminder to seek progress and never complacency

Project Object